For Context – The Current (Design/Motion/Edit)

Adtech news and corporate journalism site, The Current, wanted to created an online series to chronicle seminal moments in advertising history. The Current branding had been largely static up to that point, so this was not only an exercise in designing for the series, but also an effort to establish motion guidelines for the overall brand.

To really break the design, I also animated and edited the first episode on Political Advertising.